Back 70
Product Overview
Back 70 Sneakers – Retro Style Meets Modern Comfort
Discover the Back 70 collection, an Italian sneaker label that combines vintage flair from the 1970s with contemporary design. Since its inception, the brand has impressed with a modern interpretation of sporty silhouettes comfortable, stylish, and crafted with attention to detail.
Back 70 caters to men and women looking for sneakers that stand out from the ordinary. Whether you're out and about in a stylish casual look or want to add a sporty twist to your outfit, these shoes suit an energetic lifestyle without compromising on quality.
The Back 70 collection features various sneaker styles, such as the “Ghost,” “Cloud,” and “Jogger,” each with its own character. Think of designs with suede, leather, and textile, bold color-blocking, or subtle tones all created to unite comfort and style.
The brand is built on a dual foundation: nostalgia and innovation. Back 70 draws inspiration from the freedom and expression of the 1970s think retro running shoes and sporty icons and balances it with modern materials and comfort features. You’re wearing sneakers that tell a story, without sacrificing functionality.
The Back 70 target audience consists of fashion-conscious men and women who also value comfort, quality, and appearance. They are active, stylish, and seek a sneaker that fits both leisure and daily movement. The style is accessible without being overly “youthful” offering the perfect mix of timeless and trendy.
What truly sets Back 70 apart is its focus on material selection and craftsmanship. All shoes are designed and manufactured in Italy using premium materials such as calf leather, suede, and high-quality textiles. This is often combined with a lightweight sole, a comfortable lining, and thoughtful details that enhance the wearing experience.
Sustainability also plays a role in Back 70’s philosophy. Some models combine classic aesthetics with responsible choices, such as recycled materials or an eco-conscious production approach. The brand thus aligns with a mindful lifestyle without compromising on style.
In terms of styling, Back 70 sneakers fit perfectly into a versatile wardrobe. For women, for example, a light suede model with subtle metallic accents pairs well with jeans or a skirt. For men, a leather retro runner goes great with chinos or jeans. The sneakers instantly add a touch of character to any outfit.
In short: with Back 70, you choose sneakers that stand out through character, comfort, and quality. The brand offers a clear design statement without exaggerated trends, giving you a shoe that’s on-trend today and still a perfect fit tomorrow.
Back 70 sneakers are available online and in-store at Nolten. Choose your favorite color or model and give your look that vintage twist with modern comfort that Back 70 delivers.