New Balance
Product Overview
About New Balance
New Balance has been an icon in the sneaker world for over a century. The American brand was founded in Boston, Massachusetts, in 1906 by William J. Riley, with the goal of creating shoes that offered comfort and balance. In the 1960s, the brand transitioned to sneakers with the first Trackster running shoe, featuring a ribbed sole and a variety of widths.
New Balance distinguishes itself through a strong focus on quality, comfort, and fit. Since Jim Davis's acquisition in 1972, the brand has become a top name among runners, thanks in part to models like the 320, which was named Runner's World's running shoe of the year in 1976. Icons like the 574 and 990 followed in the 1980s and gained cult status among both athletes and the fashion world. New Balance now offers a comprehensive collection of sneakers for women, men, girls, and boys, featuring beloved retro and performance models like the 530, 9060, 1300JP, and 327. Many of these sneakers are still made in the US and UK, ensuring high quality and fair working conditions.
The collection caters to all ages, from young girls and boys to women and men seeking style and comfort. Thanks to their high-density cushioning and ENCAP technology, the sneakers offer support and a secure fit for every foot.
New Balance combines tradition and innovation with timeless designs and contemporary technologies like ABZORB, N-ergy, and Soft Blown Rubber, so you can look both sporty and fashionable. The "dad sneakers" trend has given models like the 530 and 740 cult status, and collaborations with brands like Miu Miu and AiméLeonDore reinforce the brand's trendy image. In short: New Balance represents a rich tradition, technical excellence, and a versatile collection for all ages and styles. Whether you choose classic suede, retro mesh, or modern Y2K styles, you're choosing top quality and comfort, packaged in a stylish design.
New Balance is available both online and in-store at Nolten. Discover the perfect sneaker from this iconic collection, now available at Nolten.