New Balance
Product Overview
New Balance sneakers and clothing with heritage
New Balance is an American brand with a rich sporting history and a strong position in the sneaker world. The brand was founded in 1906 in Boston, Massachusetts, by William J. Riley. What began with arch supports and solutions for better balance and comfort grew into a leading brand for sneakers and athletic clothing. That focus on fit, support and ease of wear still forms the foundation of every New Balance collection.
In 1960, New Balance took an important step with the introduction of the Trackster. This running shoe stood out thanks to its rippled sole and the choice of multiple width sizes. With this, the brand showed early on that a good fit is just as important as strong design. Since Jim Davis took over the brand in 1972, New Balance has continued to grow into a beloved name among runners, sneaker fans and anyone who wants to combine comfort with a recognizable style.
The New Balance collection consists of sneakers and clothing for women, men and kids. The sneakers are known for their athletic foundation, soft cushioning and timeless look. Models such as the 574, 530, 327, 9060 and 990 clearly show how the brand connects heritage with modern trends. From retro runners with mesh and suede to chunky sneakers with a striking silhouette: New Balance gives every look a relaxed, contemporary touch.
New Balance clothing also fits perfectly with that athletic identity. Think comfortable sweaters, hoodies, T-shirts, track pants and other casual items that are easy to combine with sneakers. The style is clean, functional and relaxed, making New Balance effortless to wear to school, work, the city or in your free time. For women and men, the brand offers a great mix of sporty basics and trendy streetwear, while kids benefit from the same comfortable fit and cool look.
New Balance pays a lot of attention to technology and material use. Cushioning systems such as ENCAP, ABZORB and N-ergy provide stability, shock absorption and long-lasting comfort in many models. As a result, the sneakers feel sturdy and soft at the same time. That combination makes New Balance suitable for busy days, long walks and everyday outfits where style and comfort need to come together.
The strength of New Balance lies in the balance between sport, fashion and comfort. The brand remains true to its roots, while constantly renewing itself with fresh colours, modern shapes and beloved classics. As a result, New Balance appeals both to women and men who choose a minimalist sneaker and to kids who go for a striking, athletic model. Every shoe feels recognizably New Balance: comfortable, versatile and strong in detail.
New Balance is available online and in stores at Nolten. Discover the latest sneakers and clothing from this iconic brand and choose a collection where comfort, fit and timeless style come together.