UGG
Product Overview
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UGG Classics for women, men and kids
The story of UGG begins in 1978, when Australian surfer Brian Smith brought his passion for comfort to California. He noticed that surfers needed something warm after a morning session in the cold water. That idea led to the first sheepskin boots — the beginning of a globally beloved brand that has become a staple in today’s fashion world.
In the 1980s, UGG became an iconic symbol of the relaxed Californian surf lifestyle. The combination of simplicity, softness, and effortless flair immediately struck a chord. But it wasn’t until the early 2000s that the brand achieved global success, thanks in part to celebrities who made the Classic boots a wardrobe essential. This transformed UGG from a functional item into a true fashion statement.
What makes UGG so special is its unique blend of design, material choice, and wearing comfort. The well-known sheepskin lining feels ultra-soft and naturally regulates temperature. As a result, your feet stay warm when it's cold and pleasantly cool on warmer days. The outsole — known as SugarSole by UGG™ — is lightweight, flexible, and crafted with a focus on sustainability, without compromising on style or quality.
Today, UGG’s collection is more versatile than ever. From sturdy boots and casual shoes to delightfully soft slippers for home — each model embodies the same comfort the brand is known for. UGG is for everyone: from kids who love to wear something soft all day to women and men who value comfort but don’t want to sacrifice style. The models seamlessly suit various ages and lifestyles, whether you're on the go, relaxing at home, or making a statement with your outfit.
Each season, UGG continues to surprise with new interpretations of the classics. Think of popular models like the Classic Ultra Mini, seen across social media and defining the street style scene. Innovative designs with sustainable materials are also gaining ground. The brand recently introduced models made from sugarcane, Tencel, and recycled microfiber — a step toward more responsible production. Through the UGG renew program, the brand also helps reduce waste by restoring beloved pairs and giving them a second life.
UGG proves that style and comfort go perfectly hand in hand. Whether you opt for a classic boot, a pair of slippers for home, or a more modern variant with a twist, you’ll feel the difference the moment you step in. That’s what makes UGG beloved by young and old alike — by those who love softness and ease, but also timeless elegance.
The UGG collection is available both online and in Nolten stores. Discover for yourself why this brand has had such a loyal fan base for decades and experience its unparalleled wearing comfort — wherever and whenever you want.